Should marketers keep Twitter in their tool kit?

02/28/2012 | MarketingVOX · VentureBeat

Twitter's ad revenues are relatively paltry compared with Facebook and Google, but there are signs that some marketers are starting to warm up to the microblogging network. Twitter's user base is growing, and the network is rolling out options for advertisers, so analysts say it's worth keeping an eye on the service. "I see agencies primarily using Facebook and experimenting with Twitter as an adjunct," says analyst Debra Williamson.

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MarketingVOX · VentureBeat

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