Under Armour takes branded-content battle to the U.K.

02/28/2012 | MarketingMagazine.co.uk (U.K.)

U.S.-based sports apparel maker Under Armour is preparing to charge into Europe with a marketing campaign bolstered by a new program. The MTV channel branded-content series "New Battles, New Armour" will feature athletes known in the U.K., such as Welsh rugby player Jamie Roberts and soccer star Bobby Zamora, who have been dubbed Under Armour brand ambassadors.

View Full Article in:

MarketingMagazine.co.uk (U.K.)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO