Chrysler taps Motown on Broadway for TV spot

02/28/2013 | New York Times (tiered subscription model), The

A TV spot from Chrysler takes its cue from a Broadway musical about Motown music. The spot features Berry Gordy, originator of the legendary record label, driving a Chrysler 300C and arriving at the Broadway theater where the musical is playing. The final tag modifies Chrysler's "Imported from Detroit" slogan to "Imported from Motown."

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