A TV spot from Chrysler takes its cue from a Broadway musical about Motown music. The spot features Berry Gordy, originator of the legendary record label, driving a Chrysler 300C and arriving at the Broadway theater where the musical is playing. The final tag modifies Chrysler's "Imported from Detroit" slogan to "Imported from Motown."
Chrysler taps Motown on Broadway for TV spot
SmartBrief Job Listings for Media