Content marketing is meriting its own special attention in an industry mindful of consumers who are accessing content in novel ways across a range of media, Stuart Elliot writes. As evidence of the new emphasis, Edelman in New York is naming Executive Vice President Steve Rubel as chief content strategist for the public relations shop. "We're seeing a changed competitive landscape. All of a sudden, clients are open to ideas from PR firms, digital agencies [and] media-buying agencies, not just creative shops," said Edelman chief Richard Edelman.
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