Exec: Emmis hopes to build buzz for mobile FM:

02/28/2013 | Radio World

Emmis Communications, ahead of the planned summer launch of its NextRadio application to provide FM radio on Sprint smartphones, is working to activate stations and create consumer demand, according to Paul Brenner, the company's senior vice president and chief technology officer. "We have to build a road map that's compelling -- a pipeline that makes people want to tune into this," he said.

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