TV and digital ads should be viewed as complementary marketing tools that "work hand in hand," Dani Benowitz of Universal McCann said at an industry event. "I wouldn't say one is going to cannibalize the other," Benowitz said. "Our media partners are certainly embracing both. Ultimately, it's about content and finding the best place and the right time to reach consumers."
Exec: TV, digital ads can "work hand in hand"