Exec: TV, digital ads can "work hand in hand"

02/28/2013 | Broadcasting & Cable

TV and digital ads should be viewed as complementary marketing tools that "work hand in hand," Dani Benowitz of Universal McCann said at an industry event. "I wouldn't say one is going to cannibalize the other," Benowitz said. "Our media partners are certainly embracing both. Ultimately, it's about content and finding the best place and the right time to reach consumers."

View Full Article in:

Broadcasting & Cable

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY