"Fresh casual" brings fast casual up a notch

02/28/2013 | FastCasual.com

Industry experts tout the fast growth of fast-casual concepts, but the real growth is coming among a handful of chains focused on what Fresh Hospitality's Matt Bodnar calls "fresh casual." Fresh casual eateries boast china, silverware and chef-driven menus at the same $8-$12 price point consumers expect from fast-casual chains, he writes.

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