How to ensure your URL structure is SEO-friendly

02/28/2013 | Search Engine Optimization Journal

Many times developers and search engine optimization managers aren't on the same page, so make sure to call in an SEO manager in the development stage, writes Alesia Krush. To maximize your site's SEO, be sure to consolidate the www and the non-www versions of your domain name, stick to using URLs and build a site map in XML.

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