The first step to setting up a successful Pinterest page for your business is to set clear goals for using the site, writes Kim Lachance Shandrow. Do you want to publicize your commitment to a cause, for example? Use images to tell a visual story about your company. "Choose brightly colored, interesting pictures that show your followers how they can use your products and services in interesting, non-promotional situations," she recommends.
How to market your company on Pinterest