JWT seeks early connections with pop-up agency for SXSW

02/28/2013 | Advertising Age (tiered subscription model)

The heavily attended tech festival SXSW is the occasion for a pop-up agency from JWT aimed specifically at helping startups market themselves during the annual gathering. The idea behind the five-day-only agency, dubbed Walter, is to develop early connections with what may turn out to be the next digital giant.

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