Making loyal customers along with sales

02/28/2013 | B2C Marketing Insider

Businesses need to "elevate customer loyalty to a business goal," and not just equate that loyalty with someone who makes repeat purchases, writes Vickie Pittard of Little Black Dog Social Media. Using rewards programs, social media and other tools, a business can galvanize its entire team to treat the creation of loyal customers as a corporate mission, she writes.

View Full Article in:

B2C Marketing Insider

Published in Briefs: