Native ads remain a divisive issue for digital marketers

02/28/2013 | Adweek

Some digital advertising leaders remain somewhat skeptical about the future of native advertising, writes Charlie Warzel. A lack of formal definitions and a dearth of understanding of the social Web at large may be hampering the acceptance of native ads, he notes. "For all the discussion surrounding implementation, scale and the ethics of the native ad movement, the bigger challenge facing the industry is that too many of its members don't seem to even know what native advertising is exactly," Warzel writes.

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