Older ads do well for this year's Oscars

02/28/2013 | MediaPost Communications

By and large, the best performing ads for this year's Oscars were older material not originally produced for the show, according to an Ace Metrix survey. Hyundai's "Stuck" ad, one of the oldest spots, generated the top score. Overall, Ace reports, the ads for this year's show performed less well than last year's, when technology brands were more in evidence.

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