Social shopping takes hold around the globe, studies say

02/28/2013 | Retail Bulletin, The · MediaPost Communications

Some 45% of the world's online shoppers now recommend products on social media sites, and a growing number of global consumers look to social media when researching prospective purchases, according to new studies out this week. "As an industry, we need to build consumer confidence in social shopping platforms, as well as allowing shoppers to easily share content through these channels," said Rakuten executive Bernard Luthi.

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Retail Bulletin, The · MediaPost Communications

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