Taco Bell is using a Lionel Richie song, sung in Spanish, in English-language commercials touting the Cool Ranch Doritos Locos. One comedy spot shows a sad man at a bus stop, trying to stuff Cool Ranch Doritos into his taco, only to be soaked by a passing truck, then learning from a bus ad of the upcoming product. "This is one of those [songs] you get without having to understand Spanish. It adds another level of context to the brand around the experience we're providing. It's blending cultures," Chief Marketing Officer Brian Niccol said.
Taco Bell blends cultures with Lionel Richie's "Hola"
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