Should brands outsource their app-development?

02/29/2012 | Mashable

It often pays to outsource application development to specialists, writes Michael Schneider. Using third-party platforms can be an easy and cost-effective way to stay abreast of trends in mobile development without having to continuously invest in training and software updates, Schneider explains. "[I]f your app is content-driven, there is no good reason to build something from scratch, or to own the source code," he argues.

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