Coke "Rewards" loyalty

03/1/2006 | Brandweek

Under "My Coke Rewards," Coca-Cola North America's new multi-year loyalty program, consumers can amass points toward $50 million in prizes. The program, for which 4 billion codes will be placed this year on Coke packaging for rewards from participants including Delta, Hilton, Kodak and Sony, is getting a big Oscar- and March Madness-themed promotional push.

View Full Article in:

Brandweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY