Coke "Rewards" loyalty

03/1/2006 | Brandweek

Under "My Coke Rewards," Coca-Cola North America's new multi-year loyalty program, consumers can amass points toward $50 million in prizes. The program, for which 4 billion codes will be placed this year on Coke packaging for rewards from participants including Delta, Hilton, Kodak and Sony, is getting a big Oscar- and March Madness-themed promotional push.

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