The 3 M's of launching your business

03/1/2009 | Entrepreneurial Mind, The

How workable is your idea for a new business? Belmont University's Jeff Cornwall writes that there are three M's to consider: market (are there enough customers and not too many competitors?); margin (can you charge enough to cover your costs?); and me (does the business fit your experience, knowledge and skill set?).

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Entrepreneurial Mind, The

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