Less can be more when it comes to data

03/1/2010 | Harvard Business Review online

Whether an executive relies heavily on data for decision making or wants just enough to confirm a judgment, it's essential for companies to limit their data collection to key questions, cultivate a blend of qualitative and quantitative information, and develop data that enable the company to move forward, Ron Ashkenas writes. Companies should also ensure that the data they gather will impart a clear narrative of their business.

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