Taco Bell's beef campaign rings out

03/1/2011 | Wall Street Journal, The

Taco Bell has launched an aggressive multichannel ad campaign starring actual employees and franchisees, the latest move in the chain's high-profile push to defend its beef. A lawsuit filed in January alleges the chain's beef is more filler than meat, claims the chain moved swiftly to counter with a full-page newspaper ad and a social media push.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO