Taco Bell's beef campaign rings out

03/1/2011 | Wall Street Journal, The

Taco Bell has launched an aggressive multichannel ad campaign starring actual employees and franchisees, the latest move in the chain's high-profile push to defend its beef. A lawsuit filed in January alleges the chain's beef is more filler than meat, claims the chain moved swiftly to counter with a full-page newspaper ad and a social media push.

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