Twitter's struggle to convert large companies, such as Procter & Gamble, to regular advertising partners exemplifies why their initial public offering has been so long delayed, the Wall Street Journal reports. Advertisers have yet to embrace Twitter's 140-character format, and the lack of a standard ad platform jeopardizes Twitter's $8.4 billion valuation.
How Twitter's ad model is stalling its potential IPO
SmartBrief Job Listings for Media
|Online Advertising Specialist||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||