How Twitter's ad model is stalling its potential IPO

03/1/2012 | Wall Street Journal, The

Twitter's struggle to convert large companies, such as Procter & Gamble, to regular advertising partners exemplifies why their initial public offering has been so long delayed, the Wall Street Journal reports. Advertisers have yet to embrace Twitter's 140-character format, and the lack of a standard ad platform jeopardizes Twitter's $8.4 billion valuation.

View Full Article in:

Wall Street Journal, The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO