How Twitter's ad model is stalling its potential IPO

03/1/2012 | Wall Street Journal, The

Twitter's struggle to convert large companies, such as Procter & Gamble, to regular advertising partners exemplifies why their initial public offering has been so long delayed, the Wall Street Journal reports. Advertisers have yet to embrace Twitter's 140-character format, and the lack of a standard ad platform jeopardizes Twitter's $8.4 billion valuation.

View Full Article in:

Wall Street Journal, The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL