How Twitter's ad model is stalling its potential IPO

03/1/2012 | Wall Street Journal, The

Twitter's struggle to convert large companies, such as Procter & Gamble, to regular advertising partners exemplifies why their initial public offering has been so long delayed, the Wall Street Journal reports. Advertisers have yet to embrace Twitter's 140-character format, and the lack of a standard ad platform jeopardizes Twitter's $8.4 billion valuation.

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