Twitter's struggle to convert large companies, such as Procter & Gamble, to regular advertising partners exemplifies why their initial public offering has been so long delayed, the Wall Street Journal reports. Advertisers have yet to embrace Twitter's 140-character format, and the lack of a standard ad platform jeopardizes Twitter's $8.4 billion valuation.
How Twitter's ad model is stalling its potential IPO
SmartBrief Job Listings for Media
|VP Client Services||
Pandora Media Inc.
|Director of Digital Ad Operations||
Crain Communications, Inc.
|Account Executive - Major Accounts||
|Multiple Locations, SL_Multiple Locations|
|Senior Manager, Events||
Interactive Advertising Bureau (IAB)
|New York, NY|
|Director B2B Sales||
|St. Thomas, VI|