Mobile apps, search sites increasingly important to local businesses

03/1/2012 | MediaPost Communications

Almost half of wireless-device users turn to mobile applications to find information about local businesses, with 64% of tablet owners using their devices at least once a week to search for stores nearby, according to a comScore survey. One analyst warned, however, that stores must make sure they supply consistent data across all wireless apps because of the fragmented nature of mobile platforms.

View Full Article in:

MediaPost Communications

Published in Brief: