Why a value-based approach is better for the environmental movement

03/1/2012 | BigThink.com

The environmental movement should shift from a market-based approach to one that appeals to consumers' values, according to the World Wildlife Fund. Tom Crompton, author of the WWF report "Weathercocks and Signposts," says consumers who buy eco-friendly products for prestige are less apt to continue eco-friendly behaviors. Those who have a personal or emotional connection to the environment, however, develop more systematic eco-friendly behaviors.

View Full Article in:

BigThink.com

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Pharmacy Benefit Analyst/ Auditor
Confidential
Nationwide, SL_Nationwide
Vice President, HEDIS & Performance Outcomes
CareSource
Dayton, OH
Vice President, Girls and Women Strategy
United Nations Foundation
Washington, DC