Why a value-based approach is better for the environmental movement

03/1/2012 | BigThink.com

The environmental movement should shift from a market-based approach to one that appeals to consumers' values, according to the World Wildlife Fund. Tom Crompton, author of the WWF report "Weathercocks and Signposts," says consumers who buy eco-friendly products for prestige are less apt to continue eco-friendly behaviors. Those who have a personal or emotional connection to the environment, however, develop more systematic eco-friendly behaviors.

View Full Article in:

BigThink.com

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Manager, Technical Staffing
U.S. Cellular
Chicago, IL
Human Resource Director
Confidential
Salt Lake City, UT
Vice-President of Global Sales
Lindsay Corporation
Hartland, WI
Chief Operations Officer
Delta Community Supports
Blue Bell, PA
Administrative Management Specialist
Smithsonian Institute
Washington, DC