Why a value-based approach is better for the environmental movement

03/1/2012 | BigThink.com

The environmental movement should shift from a market-based approach to one that appeals to consumers' values, according to the World Wildlife Fund. Tom Crompton, author of the WWF report "Weathercocks and Signposts," says consumers who buy eco-friendly products for prestige are less apt to continue eco-friendly behaviors. Those who have a personal or emotional connection to the environment, however, develop more systematic eco-friendly behaviors.

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