A 3-step process for choosing the size of your sales force

03/1/2013 | Harvard Business Review online

You may need to add more representatives to your sales team if customers aren't getting the service they need or if salespeople are overworked, write Andris Zoltners, PK Sinha and Sally Lorimer. Analyze the needs of your customers and pay attention to financial ratios as you decide whether to adjust the size of your sales force, they advise. "Often, by shifting coverage of lower-value customer segments to more efficient channels such as telesales, it's possible to improve financial ratios while giving up minimal coverage of market potential," they write.

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