Avaya's Mark Wilson explains the keys to "narrowcasting"

03/1/2013 | Content Marketing Institute

Narrowcasting involves targeting select groups of decision-makers and their influencers, says Avaya's Mark Wilson in this interview. "[N]arrowcasting helps marketers get rid of content spillage. Money that used to be spent reaching a broad audience is now better spent communicating more frequently with a narrow target audience," Wilson says.

View Full Article in:

Content Marketing Institute

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY