Avaya's Mark Wilson explains the keys to "narrowcasting"

03/1/2013 | Content Marketing Institute

Narrowcasting involves targeting select groups of decision-makers and their influencers, says Avaya's Mark Wilson in this interview. "[N]arrowcasting helps marketers get rid of content spillage. Money that used to be spent reaching a broad audience is now better spent communicating more frequently with a narrow target audience," Wilson says.

View Full Article in:

Content Marketing Institute

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA