Calif. spa owner simplifies services

03/1/2013 | Skin Inc. magazine

Pure Spa, located in Oroville, Calif., is bucking the trend of creating detailed spa treatment menus and instead offering a single, one-price facial and massage. "Instead of clients having to come in and pick something off a menu, they put themselves in our hands," says owner Madeline Kingsbury, adding that the facial and massage can be customized based on the client's needs that day.

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