The dangers of buying e-mail lists for marketing

03/1/2013 | MarketingProfs

Buying an e-mail list to market to strangers is a losing tactic in the long run, writes Meghan Keaney Anderson. Not only will it damage your sender score, it could even get you blacklisted from potential customers. A better approach is to start a relevant, search-friendly and content-rich blog that draws people in and encourages them to sign up for e-mails.

View Full Article in:

MarketingProfs

Published in Briefs:

SmartBrief Job Listings for Business

Job Title Company Location
Pharmacy Benefit Analyst/ Auditor
Confidential
Nationwide, SL_Nationwide
Vice President, HEDIS & Performance Outcomes
CareSource
Dayton, OH
Vice President, Girls and Women Strategy
United Nations Foundation
Washington, DC