Gap's social media outreach puts mobile first

03/1/2013 | Mobile Marketer

Mobile is the focus of Gap's social media efforts, with smartphones accounting for 60% of all social media engagement, says Rachel Tipograph, the retailer's director of global digital and social media. "We have even tested that consumers like mobile content better, so we see higher engagement with an image produced via Instagram than an advertising asset from a traditional agency," she said at a session of the eTail West conference.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX