How to perfect your elevator pitch

03/1/2013 | BusinessNewsDaily.com

A strong elevator pitch starts with an attention-grabbing opening, according to Bert Martinez of Bert Martinez Communications. Afterward, you should highlight the value that your company provides and adjust your pitch based on your audience, experts say. "Lead with the information that the recipient will care most about, and the rest will follow," advises Andrew Cross of Walker Sands Communications.

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