How to Write A Content Plan: Part 2

03/1/2013

In part two of my content plan series, I dive into your target audience and live events. Catch a recap of part one here. Your sales team will undoubtedly have target markets, though it will depend hugely on the type of business you're working in. However, getting an idea of the type of buyer will help you plan your marketing calendar, whether that is producing niche articles on the financial services or more generic stuff based on buyer-type rather than industry. This is the most targeted form of content marketing, but in time will help build your library of diverse and relevant content. Read more at WOMMA.

View Full Article in:

http://www.womma.org/blog/2013/02/how-to-write-a-content-plan-part-two

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY