In part two of my content plan series, I dive into your target audience and live events. Catch a recap of part one here. Your sales team will undoubtedly have target markets, though it will depend hugely on the type of business you're working in. However, getting an idea of the type of buyer will help you plan your marketing calendar, whether that is producing niche articles on the financial services or more generic stuff based on buyer-type rather than industry. This is the most targeted form of content marketing, but in time will help build your library of diverse and relevant content. Read more at WOMMA.
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