Inventors lend Oreo a hand to help stir up YouTube buzz

03/1/2013 | United Press International

Oreo is launching a viral video campaign based around four inventors it asked to create high-tech cookie-and-creme separating machines as part of the company's effort to boost engagement on its YouTube channel. The first installation features a physicist from Portland, Ore., who devises a multistage robotic device that removes the creme with a hatchet.

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