Marketing to the aging will soon have to include the infirm

03/1/2013 | Huffington Post, The

To the extent that marketers are selling to the boomer market these days, they tend to focus on those who are healthy and active. But that won't always be the case, writes Florian Kohlbacher of the German Institute for Japanese Studies, who notes that "in the silver market of the future, those who are old, poor, and sick will likely be the majority."

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Huffington Post, The