Social media tool helps brands spot, reward influencers

03/1/2013 | Drum (Glasgow, Scotland), The

U.K.-based social media analytics firm PeerIndex has released a platform aimed at allowing businesses identify social media influencers and reach out to them with discounts and products. The program analyzes engagement on social networks to recognize consumers who are influential in their social circles on different topics. The brands blinkbox, Lounge Lover and Chess London have signed up to use the service.

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Drum (Glasgow, Scotland), The

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