Tablet ads inspire more interaction than on smartphones

03/2/2012 | MediaPost Communications

Ads on tablets are inducing more interaction than ads on smaller mobile devices, according to a Rhythm NewMedia study. Full-page ads engaged 21% of tablet viewers, more than smartphones at 9.4%. A Nielsen report reinforces the findings, noting that 24% of tablet owners and 11% of smartphone users clicked on an ad for more info.

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