Study: Environmental concern trumps convenience packaging for U.S. shoppers

03/3/2008 | QSR Magazine

More than 50% of U.S. consumers would give up all forms of convenience-oriented packaging if it would help the environment, slightly more than global consumers, according to The Nielsen Company. Only 26% of U.S. consumers are willing to give up packaging that keeps items clean and untouched by other shoppers, however.

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