Report: Only CEOs can cut carbon emissions

03/3/2010 | Fast Company online/FC Expert Blog

Top executives need to take personal charge of slashing their companies' carbon emissions, writes Tracey de Morsella about the Verdantix report, Best Practices Carbon Management. Incremental shifts in strategy aren't producing big enough savings, so CEOs need to stop delegating and show that they mean business. For starters, CEOs should map out a long-term companywide strategy for reducing emissions, making sure that everyone is aware of the new processes and technologies that will be required for meaningful change.

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