Documentary makers build online community to drive release

03/3/2013 | Daily Beast, The

The producers of the documentary film "Girl Rising" eschewed costly traditional promotion and distribution methods and turned instead to social media to build buzz. Their social efforts garnered 245,000 fans on Facebook and led to 22,000 reserved tickets. The film will show in 850 theaters next week, many booked through the website Gathr.com with a tool that allows users to book a theater if a certain number of friends also agree to purchase tickets.

View Full Article in:

Daily Beast, The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA