Documentary makers build online community to drive release

03/3/2013 | Daily Beast, The

The producers of the documentary film "Girl Rising" eschewed costly traditional promotion and distribution methods and turned instead to social media to build buzz. Their social efforts garnered 245,000 fans on Facebook and led to 22,000 reserved tickets. The film will show in 850 theaters next week, many booked through the website Gathr.com with a tool that allows users to book a theater if a certain number of friends also agree to purchase tickets.

View Full Article in:

Daily Beast, The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
new York, NY
Senior Sales Manager
OnProcess Technology
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC