Gucci going mobile in Asia-Pacific

03/3/2013 | Digital Market Asia

A mobile-optimized site from Gucci is on the way for the Asia-Pacific region, building on the success Gucci has realized with a similar effort in North America. "Based on the rapid growth we have seen in mobile purchases it was important for us to create the kind of luxury experience in mobile that we are known for in the industry and that our customers expect from us," said Gucci President Patrizio di Marco.

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