How to get more mileage out of e-mail marketing

03/3/2013 | SCORE Small Business Success Blog

To get the most bang for your buck out of e-mail marketing, be sure to optimize your e-mails for mobile readers, stay CAN-SPAM compliant and be transparent during sign-up about what kinds of e-mails users will receive. "Being clear upfront will help you to build an interested and engaged mailing list and minimize your unsubscribe rate," Samantha Carlin writes.

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