HP's LinkedIn fan base not only large, but vocal

03/3/2013 | Brafton.com

Hewlett-Packard's milestone-setting 1 million LinkedIn followers are more than twice as likely to recommend the brand than non-followers, according to the social media network. These fans are also 1.5 times more likely to turn to HP products before other brands. The followers' high sharing rate is attributed to "successfully reaching and building relationships with our community of customers, partners and prospective employees," said HP Vice President of Digital Marketing Natalie Malaszenko.

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