Red Bull takes Harlem Shake to new heights

03/3/2013 | Advertising Age (tiered subscription model)

Red Bull's video of skydivers performing a version of the Harlem Shake took the top spot last week in Ad Age's YouTube Original Channel Tracker. "It seems that everyone is making Harlem Shake videos, and to be honest it's about time to close this chapter of the Internet. That's why we decided to go out with style," said Red Bull.

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