Secret menu items drive online chatter for quickservice chains

03/3/2013 | Consumerist, The

Secret menu items at quickservice chains help make in-the-know customers feel special and make it more likely those fans will take pictures of their food to post on social media, writes Chris Morran. The hunt for those special items can also get fans talking about their experiences looking for secret dishes, he adds.

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Consumerist, The

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