Sequestration is likely to be felt in ad industry as well

03/3/2013 | Advertising Age (tiered subscription model)

The U.S. government is one of the nation's largest advertisers -- notably for the Army and Amtrak -- so much is at stake in the ad industry as budget sequestration takes effect this month. "Today I'm not revising my budget, but we could talk tomorrow and there could be a dramatically different situation. We're doing this day to day," said Robert Mathias, CEO of North America at Ogilvy PR.

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