A Taco Bell initiative for a South by Southwest event at the Hype Hotel will use fans' video footage of Passion Pit and Wildcat! Wildcat! for a "rockumentary," writes Karlene Lukovitz. The footage is being collected in partnership with Twitter and its six-second video format Vine as an expansion of Taco Bell's "Feed the Beat" program, which provides food for up-and-coming bands.
Taco Bell and Twitter crowdsource concert video for SXSW
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