Viral pony ad celebrates "silly stuff" of Internet

03/3/2013 | Advertising Age (tiered subscription model)

U.K. mobile network Three has scored a viral hit with a spot featuring a Shetland pony moonwalking across a pasture, followed by the tagline "Silly Stuff. It Matters." The ad also directs viewers to a website where they can create their own remixes of the pony video to share online.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Digital Ad Sales Systems
Discovery Communications
New York, NY
Director of Sales, East Coast
Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA
Coordinator, Mobile Marketing Center of Excellence
Interactive Advertising Bureau
New York, NY
Sales Manager
Multiple Locations, SL_Multiple Locations