Viral pony ad celebrates "silly stuff" of Internet

03/3/2013 | Advertising Age (tiered subscription model)

U.K. mobile network Three has scored a viral hit with a spot featuring a Shetland pony moonwalking across a pasture, followed by the tagline "Silly Stuff. It Matters." The ad also directs viewers to a website where they can create their own remixes of the pony video to share online.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA