Viral pony ad celebrates "silly stuff" of Internet

03/3/2013 | Advertising Age (tiered subscription model)

U.K. mobile network Three has scored a viral hit with a spot featuring a Shetland pony moonwalking across a pasture, followed by the tagline "Silly Stuff. It Matters." The ad also directs viewers to a website where they can create their own remixes of the pony video to share online.

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