What Warren Buffett looks for in a newspaper

03/3/2013 | Bloomberg Businessweek · JimRomenesko.com

Warren Buffett says he looks for newspapers such as The Arkansas Democrat-Gazette as he buys up news organizations in certain markets. The Arkansas paper was quick to charge for online access, says Publisher Walter Hussman Jr., but more as a way to keep its print readers than as a way to generate digital revenue. Buffett also said in his annual letter to shareholders that, in the newspaper business, "we do not believe that success will come from cutting either the news content or frequency of publication. Indeed, skimpy news coverage will almost certainly lead to skimpy readership."

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Bloomberg Businessweek · JimRomenesko.com