What's really driving Advance Publications' digital strategy?

03/3/2013 | Columbia Journalism Review online

Advance Publications' stated commitment to preserving local news in New Orleans with a digital-first strategy appears to be motivated mainly by a drive to generate clicks, writes Ryan Chittum. A low-value story that takes little time or effort to generate can, by Advance's reckoning, count as more valuable than a story of substance. "The larger question, always difficult to answer, is what’s not being covered," he adds.

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