Nielsen says it will add time-shifted viewers in 2005

Nielsen said it will begin reporting to networks the ratings their shows notch on DVRs by "time-shifted" viewers. The data will be reported in 55 local meter markets in April 2005, with local and national people meter markets to follow in July. Nielsen currently doesn't count DVR households in its ratings reports.

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Broadcasting & Cable (Free to CTAM SmartBrief subscribers) · MediaPost Communications · Mediaweek

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