Back-to-back no-pants ads in Super Bowl prompts make-good

03/4/2010 | Advertising Age (tiered subscription model)

Alert Super Bowl ad watchers may have noticed two similarly-themed ads running back to back: spots for Levi's brand Dockers and for jobs site CareerBuilder featured scenes of people in their underwear. Dockers reportedly contacted CBS to voice concern and was allotted advertising time in the NCAA men's basketball tournament.

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