Adjusting a B2B brand for the digital environment

03/4/2013 | Sales & Marketing Management

A B2B brand's marketing message can no longer be built using the "push" method, because customers drive the conversation. That's because their experience with a brand begins long before the sales team enters the picture. Key factors in rebuilding a B2B brand include its online appearance, message and functionality.

View Full Article in:

Sales & Marketing Management

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
WebSphere Commerce Center eCommerce Developer
The Kroger Company
Blue Ash, Ohio
District Sales Manager- Locker Room by Lids in Macy's
LIDS Sports Group
Atlanta, Georgia
District Manager
Crescent Electric Supply Company
Kansas City, MO
District Manager
Crescent Electric Supply Co.
St. Louis, MO
Vice President Technical Services
The Vitamin Shoppe
North Bergen, New Jersey