Adjusting a B2B brand for the digital environment

03/4/2013 | Sales & Marketing Management

A B2B brand's marketing message can no longer be built using the "push" method, because customers drive the conversation. That's because their experience with a brand begins long before the sales team enters the picture. Key factors in rebuilding a B2B brand include its online appearance, message and functionality.

View Full Article in:

Sales & Marketing Management

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Manager Merchandising Development
Walgreens
Northbrook, Illinois
Planning Analyst
Brooks Brothers
New York, New York
Director of eCommerce Merchandising
rue21
Warrendale, Pennsylvania
District Manager
The Vitamin Shoppe
Bayshore, New York
Sr Manager, Retail Marketing
Disney
Glendale, California